27 de agosto de 2009

The Iceberg Effect of Community Management

Starting The Community Roundtable has been a great way to understand better the day to day issues of community managers in a wide array of organizations. There are a few things that come up somewhat regularly:

- Community managers are under pressure to justify what they do to peers and bosses that don’t really see or understand what tasks make up their day.

- Some community managers are dealing with the challenge of inspiring participants to author only to see them become unmotivated when they don’t receive any comments or activity on their content.

- Almost all the community managers we talk to struggle with ways to maintain or increase engagement.